Foil Brand of the Year

Open to independent professional foil brands actively used within salon environments. Products entered must demonstrate professional relevance, durability and suitability for colour services during the eligibility period.

Winning this award positions your brand among the products colourists trust most within the salon environment, reinforcing credibility, performance and professional value. It provides a powerful platform to strengthen visibility, support growth and highlight the role your products play in helping professionals work more efficiently and consistently behind the chair. Winners will also be invited to join the judging panel for The Indies - Salon & Stylist Awards UK.

• A written submission outlining the product range, professional positioning and salon relevance

• Evidence of professional usage, salon adoption or stylist engagement

• Supporting materials including campaigns, demonstrations, education or product activity relevant to the eligibility period. Future direction and plans for continued innovation or product development may also be included

• All activity must relate to the period 1 May 2025 – 30 April 2026.

How This Category Will Be Judged

Entries will first be reviewed based on the written submission, supporting evidence and overall professional relevance within the colour industry. Judges will consider innovation, performance, ease of use, stylist-led design and the way the products support faster, cleaner and more efficient colour application within the salon environment.

Shortlisted brands may then move into professional product testing and evaluation carried out by selected industry professionals. Judges may assess grip, flexibility, durability, workflow, usability and overall performance during real colour services.

To keep the process fair and independent, written entries and practical testing stages may be reviewed by different judges.

Product Submission Requirements

Shortlisted entrants may be required to submit selected foil products from their range for professional testing and evaluation. Product requirements, quantities and judging formats will be discussed directly with shortlisted entrants depending on the range entered and the most suitable way to assess the products professionally.

This category may be tested during one of our in-salon judging days with active colourists from our judging panel. Products may be assessed through professional salon use, application experience, ease of handling and overall performance within real working salon environments. Products submitted for judging will not be returned unless agreed otherwise in writing.

This category is not open to conglomerate-owned or publicly listed companies. Venture-backed brands are permitted, provided the brand operates independently within the professional market. Products without active professional salon relevance or suitability for professional colour services will not be considered.

To protect the integrity of the awards, all judges are required to declare any professional, commercial or personal relationships with entrants prior to scoring. Any judge with a declared conflict of interest will not be permitted to review, discuss or score the relevant entry or category.

Entry Recommendations

Strong entries should clearly demonstrate how the foil range supports fast, cleaner and more efficient colour application within the salon environment. Judges are looking for foils professionals genuinely rely on for performance, ease of use, durability and improving workflow during colour services.

Supporting imagery, salon usage examples, educational content, demonstrations, testimonials and evidence of professional industry support are strongly encouraged.

Entry Deadline

Final entry deadline for this category is 6 September 2026.

Shortlisted entrants may be contacted directly regarding additional judging stages, product submission requirements or further supporting information where applicable.